MX MOVIES
Charity Projects
MX MOVIES has supported many charities over the last decade, including St. Paul’s Hospital, BC Children’s Hospital, Make-A-Wish Foundation and St. Jude Children’s Research Hospital.
We are expanding our charity efforts worldwide beyond North America to continue our support of charities benefiting children and helping more charities internationally.
Our inspiration for helping charities is the UNICEF and BTS “LOVE MYSELF” campaign.
The LOVE MYSELF campaign reached almost every country in the world with positive messages of self-love and self-car
UNICEF and BTS have had a longstanding partnership centered on the #LoveMyself campaign, which aims to end violence against children and young people and promote self-love. The partnership includes raising funds, speaking at events like the UN General Assembly, and encouraging fans to stand against bullying and violence through social media and concerts. The campaign was a global trilateral partnership between BTS, Big Hit Entertainment, and UNICEF, and has successfully raised millions of dollars for UNICEF’s work.
#LoveMyself campaign:
Launched in 2017, this campaign is based on the belief that true love begins with loving oneself and is used to end violence against children and adolescents.
Fundraising:
The campaign has raised millions of dollars for UNICEF through various means, including merchandise sales, album sales, and direct donations from BTS and their fans.
Global advocacy:
BTS members have spoken at the United Nations to advocate for young people and promote the campaign’s message to world leaders and a global audience.
Fan engagement:
The campaign actively involved fans through social media hashtags, at concert events where information booths are set up, and through their support of the #ENDviolence initiative.
Partnership renewal:
BTS and their agency renewed their commitment to the campaign multiple times, expanding the partnership to a global trilateral one with UNICEF headquarters.
The success of UNICEF and BTS ‘groundbreaking’ LOVE MYSELF campaign
UNICEF, record label BIGHIT MUSIC, and the 21st century pop icons BTS marked the groundbreaking success of the LOVE MYSELF campaign, with the campaign reaching almost every country in the world with positive messages of self-love and self-care.
From 2017 – 2021, LOVE MYSELF generated almost five million tweets and more than 50 million engagements, such as likes, retweets, replies and comments, according to a new analysis* in UNICEF’s flagship report, The State of the World’s Children 2021, launched yesterday.
“We started LOVE MYSELF as a way to reach young people and help improve their lives and rights,” said BTS. “During the process, we also strove to “LOVE MYSELF” ourselves, and we as a team and as individuals grew as well. We hope that many people felt how the love received from others can become the power that allows them to love themselves.”
The South Korean band and its record label, BIGHIT MUSIC, joined forces with UNICEF in autumn 2017 with a collective goal to help end violence, abuse and bullying, and to promote self-esteem and well-being among children and young people globally.
In that time, BTS raised US$3.6 million for UNICEF’s work to end violence; addressed heads of state and world leaders at the annual United Nations General Assembly meeting in New York, and released an exclusive music video to support UNICEF’s campaign to encourage love and kindness. Dedicated booths at their concert venues worldwide have also provided information on how individuals can protect themselves and each other from violence and bullying.
More recently, BTS’ personal reflections have helped children and young people who have felt isolated, disconnected and frustrated, as their routines, education, and recreation continue to be disrupted by COVID-19.
“When it comes to promoting self-esteem and improving mental well-being, one of the most important things you can do is just to start the conversation. The groundbreaking way in which BTS has helped spark a positive message with its ARMY is simply unmatched and incredibly invaluable,” said UNICEF Executive Director Henrietta Fore. “We are thankful for all the work the band has done to lead this important initiative, and for all of their support for UNICEF in the last four years.”
In 2021, BTS and BIGHIT MUSIC renewed their commitment to the LOVE MYSELF campaign, pledging over US$1million to UNICEF, as well as proceeds from the sale of LOVE MYSELF merchandise, and a portion of the LOVE YOURSELF album sales.
“We hope that the LOVE MYSELF message can continue to serve to invigorate everyone’s lives,” BTS added. “We will be honored if all seven of us can continue this campaign to return the amazing love that we have received, and give people the strength to come closer to LOVE MYSELF. We hope to keep doing what we are doing and voice what we are voicing, so we can help people find happiness and love.”
MX MOVIES
Always giving back. . .
Our MX MOVIES team works hard to assist the film industry in creating entertainment for the world but from the very beginning, we have always given back – donating money and time to charities, organizing gala events to fundraise for charities, donating our services to help aspiring film directors. Many of our charitable efforts have benefited children’s charities because we believe that happy childhoods will create a happy world in the future. We are expanding our charity projects internationally and we are interested in helping all types of charities. Feel free to contact us if you would like to discuss how we can work together in helping the world.